Ramblings of Reese

     LinkedIn is a crucial platform for business professionals trying to build authority and connections in their industry. Chapter 9 of Essentials of Social Media Marketing highlights the importance of using LinkedIn to establish thought leadership and shares strategies to position yourself as an expert in your field.      A specific idea talked about throughout the chapter is thought leadership. This involves the sharing of insights, ideas and knowledge in order to build credibility and influence in your industry. By consistently providing content, professionals can enhance their visibility. When done effectively, thought leadership not only boosts yourself but also builds trust and helps to strengthen relationships with your clients and colleagues.      Before you start sharing content, it’s essential to create a strong LinkedIn profile that can reflect your expertise and experience. Chapter 9 offers some tips: Choose a clear and high-qual...

     I wish I could say that I have some crazy and fun weekend to write about, but unfortunately, I do not. I've mentioned in a couple previous blogs that I work at a nursing home just off of campus called Vancrest.      I honestly love it there. I love the residents, I love the staff and the pay is good. As much as I like working, when I'm working almost 30 hours a week, it gets a bit difficult to stay on top of schoolwork. Last week I worked Monday, Thursday, Friday, Saturday and Sunday. This week, I worked Monday, Tuesday and Wednesday and I work Friday. I'm not sure if you noticed, but that is seven days in a row, which is not ideal when I am a full-time college student, too. As I said, this has put me behind in all of my classes due to a lack of time and burnout.       In an attempt to combat this, though, my roommate and I are making a new schedule where on the days that I don't have work, we come back to the dorm after classes and...

     I had a slow start to my spring break. I had an eight-hour shift at Vancrest on the first Saturday and Sunday of break. Don't get me wrong, I love my job, but two eight-hour shifts when I'm supposed to be on break wasn't exactly the highlight of my week.      Eventually, the end of my Sunday shift came around, and I headed straight home. It's only an hour's drive home for me, so as long as I have my music, the time seems to fly by. I was about 15 minutes away from my house when I got a call from a high school friend asking me to meet some friends from my high school choir at the Texas Roadhouse by my house. So I went straight there and got a table. What my friends didn't think to check was when they closed, so a few minutes after I was seated, the manager came to my table and informed me that their kitchen closed in three minutes, so they couldn't serve us. Luckily, he was nice about the whole thing and gave me a box of roles on my way out. My group of...

     Snapchat is a platform that has become an extremely popular platform; specifically, for the ages between 13-34. The uniqueness of this app stems from its ability for users to post real-time content; allowing for the user's views to also respond and engage with it in real-time. Another unique feature is discussed in Chapter 7 of Essentials of Social Media Marketing, the book explains how companies can use Snapchat’s various features to create unique and engaging marketing campaigns.      When specifically talking in reference to business’s Snapchat has a wide variety of tools to help with marketing efforts. One of the more popular tools is Snap Ads, which are short videos that appear between users' Stories. These ads are specific to each user, allowing for a more comfortable and smooth transition between content. Snap Ads also allow users to swipe up to visit a website or make purchases, potentially increasing engagement and sales. Another important too...

     Terms like ‘rebranding’ and ‘transformation’ showcase the rapid change of social media platforms these days. X’s acquisition of Twitter is a prime example of this. This social network has evolved beyond random thoughts and meme discovery. People, brands, and businesses are able to construct powerful conversations with their followers. These days it is increasingly becoming important to create effective engagement strategies that enable one to build relationships and meaningfully stand out. With that being said, I want to look at some great engagement tips that help to leverage X and improve business visibility online.      One of the easiest ways to stay active on X is through replying to comments or mentions. It is both simple and effective, as people appreciate the time and care one puts into responding. Whenever someone replies to your tweet or mentions you, make sure to respond rather than leaving them hanging. Engaging with followers, whether thro...

     This past weekend I traveled to my girlfriend's house in Medina, Ohio. We didn't really plan anything out, it was just to hang, and honestly, I think that some of the most fun comes from not planning things out, because I had a blast!      I got to my girlfriend, Katelynn's house right after her shift at Master Pizza. I walked into her house, said hi to her family and headed up to her room to put my bags down. We were both so tired from our busy weeks that we passed out on her bed. We both woke up in the middle of the night and decided we were hungry, so we did the only logical thing, we went to Taco Bell. We got our food and ate in the parking lot while listening to music and talking. We eventually headed back to her house at about 5 a.m. and proceeded to pass out again.      The next day we got up around noon and made waffles, eggs and coffee. Right after we ate, Katelynn had to get ready and leave for work. Just my luck that every oth...